By Ayo Jimi

What kind of future do you foresee for the continent of Africa? The Africa of 2050 and beyond – how proud will it stand among other continents of the world? Or how low will it have to bow its head in intimidation and inferiority?

I ask these questions in all humility, and with the personal conviction that these are questions all of us must strive to answer, not just through words, but through deeds as well. I would love to see an Africa that has taken enough responsibility to have so rewritten its story that it will never be remembered that it was once a continent with the begging bowl.

I would love to see an Africa with enough to meet the needs of its inhabitants and more than enough to give to other continents of the world that may be in need at that point in time. More importantly, I would love to see an Africa where young people make all the difference, exploring the possibilities of their potentials without hindrances, and contributing significantly to the building up of wisdom value for the world at large, and not nuisance value.

That is my wish. But I do know that to transform that wish to a horse that the inhabitants of this continent would ride in 2050 and beyond demands taking responsibility now. These young ones will need to be armed with critical knowledge needed to claim their space and gain their pace among peers. The mindset of an average African youth has to be transformed, through deliberate measures, from that which looks for jobs that are nowhere to be found, to that which strives to create jobs.

An average African youth will have to catch the so called entrepreneurial bug and the spirit of enterprise will have to be fully embraced. But you and I, the custodians of the wealth of the nation today, will have to lend our weight to this dream and this ideal. Collectively, we will have to do all in our capacity to pace these young ones, and teach them how to move and how to excel. We will need to support and promote the spirit of enterprise among our youths, who are the custodians of the future of this continent.

I am of the opinion that to make this happen the way it should, everybody in the position of leadership will have to take the assertions above beyond the point of empty rhetoric. And it wouldn’t matter whether you lead a country of millions, a community of thousands, a company of hundreds, a family of two or you are leading just only yourself. We all we have to connect and engage the PSR FACTOR – PERSONAL SOCIAL RESPONSIBILITY.

Yes. Organizations talk about CORPORATE SOCIAL RESPONSIBILITY but individuals will have to boil it down to PERSONAL SOCIAL RESPONSIBILITY. The world does not change of its own accord. The world keeps changing because some people have taken up the responsibility for the changes we see today and the ones we will see tomorrow. These are the ones who question everything that works with the conviction that every invention holds the elements of imperfection no matter how SO PERFECT it appears to be. These are the ones who have accepted that imperfection is a guarantee for advancement and humanity benefits immensely from the sweats of this breed of people.

For them, driving the much-needed change is a personal social responsibility. I plugged into this PSR factor, spent some time to think and came to the conclusion that one imperfect invention of our time is the evolution of THE STUDENT AS USUAL. In every university, polytechnic, or any institution whatsoever, there are always two categories of students. There are Students As Usual, and there are Students Unusual. The distinguishing factor is the philosophy with which they run their studentship. Today those who choose to remain STUDENTS AS USUAL are ending up being frustrated and disappointed. The future belongs to the STUDENTS UNUSUAL.

What exactly do I mean? Who is a student unusual?  I have spent over ten years asking this critical question and the volume of the answer is beyond the accepted limits of this platform. I have spent time studying the pathway to failure and the alternative routes that lead to success for students, not just in the academics but in life in general. My findings are quite alarming and challenging and I have put them together in a book entitled STUDENT UNUSUAL.

My desire is to give out at least a million copies for free to students at the tertiary level of education. If only 20% of that population, going by Pareto Law, catches the entrepreneurial bug, those within this bracket will take enough responsibility to soak up the liability of the rest 80%. By so doing, our collective economic advancement as a nation is guaranteed, and our story as a continent will be positively rewritten.

My dream is to assist in my little way to build a new generation of young Africans armed with requisite skills and knowledge needed to tackle the challenges of modern times and be part of the solution to the socio-economic problems of our continent. I believe that the future of our tomorrow nation, our tomorrow economy and institutions, depends on the capacity of today’s young people to solve the problems that will ultimately confront them daily once they mount the leadership stool in their time. It is my aspiration to contribute my quota in taking care of our collective future now instead of just allowing it to happen unguarded and unguided. This is my PERSONAL SOCIAL RESPONSIBILITY.

Corporate bodies are plugging into that humble dream and they are scaling up my PERSONAL SOCIAL RESPONSIBILITY to their CORPORATE SOCIAL RESPONSIBILITY. ASCON OIL COMPANY LIMITED has blazed the trail as it is sponsoring thousands of the book into the hands of the end users, and other corporate bodies are also on the queue.

In less than 24 hours from the time of posting this online the first one thousand copies will be given out for free at the UNIVERSITY OF LAGOS, NIGERIA.  Venue is AFE BABALOLA HALL and time is eleven in the morning. ASCON OIL is making that happen. What more can I say? THANK YOU ASCON.



 “Your book is fast becoming Nigeria’s most-desired book on Youth Entrepreneurship and out-of-the-box thinking. I never imagined an indigenous writer could give me a book this authentic.” TUNDE ANINKAN, NIMC.

“At a point when hope is becoming elusive amidst students of higher institutions about the fate that lies ahead of them in the labour market, this book has shown that all is not lost, if only they can shift certain paradigms- how they think, how they use their time, what they place value on as well as to begin to see opportunities in difficulties, to think out of the box or throw away the box if their thinking is being stifled and create a new box, among others. For any student that desires to move from the usual to the unusual, this is one book that must not only be chewed by such a student, but digested completely. Every chapter of the book turns out be the vitamin required to enrich every student that wants to move from being ordinary to extra-ordinary. I recommend it to all students to make it their daily companion.”    ISAAC OLUYI (Change Agent, Entrepreneur and Motivational Speaker)”


“Exceptionally thought provoking! A compelling storyline entwined with just the right dose of push that i need to sit up straight! How much it is to be regretted that the Nigerian students should ever sit down contended to polish, Facebook, tweet, gist, chat and ping away our time/lives , when we are able to reform! I FEEL SO BLESSED TO HAVE COME ACROSS THIS BOOK AND THE LAUNCHING! A BETTER GIFT I’M YET TO RECEIVE.  #God bless you Sir! Amen.”  –                                                                                                                                                                                               IBEH NKOLIKA HELEN

“This is the first motivational book I truly believe in.” –    ABIODUN AKANMU, NATIONAL OPEN UNIVERSITY OF NIGERIA.


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