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RETHINKING CUSTOMER EXPERIENCE MANAGEMENT

About Course

Sure fire formula for “putting the customer” back into customer experience.

Description

ABOUT THE COURSE

Customer experience is not about technology, but about the benefits of the technology. For example, nobody downloads an App just because it is an App. Rather, people actually download the benefits of the App; to make payments or conduct any other transaction.  This course, therefore, is about understanding the intangible customer motivations and delivering unique services in such a way that they appeal to these motivations and yield rewards. Emphasis is devoted to how the customer ultimately feels about our brand by the reason of interacting with it; not to how he is wowed by our tools.

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150,000

Target Audience

  • Customer Service Executives
  • Business Development Executives
  • Sales and Marketing Executives
  • SME Owners

 

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