ABOUT THE COURSE
Every business needs a Business Developer, regardless of what field you play in. No business grows from point A to point B by default. Growth, in the business sense, is an outcome of the interplay of specific variables, from customers to markets and relationships. However, Business Development is oftentimes misunderstood, hence misguided.
This is the ambiguity this course is structured to clear. In this course, participants will be fully grounded in the concept and essence of Business Development as a growing field of study. You will learn to achieve growth, acquire net new customers and expand existing customers.
Whatever the size and scale of your business, you will learn how to spot development gaps, dive into your customers’ heads, develop and present offers that sell, plan and put your plans into action. You will learn how to build and sustain networks that matter, understand what metrics to place a tab on, and you will be exposed to carefully crafted resources that make you indispensable to any organization you work for or manage. Above all, you will grow with your company, in value, revenue, and returns on investment.GET MORE DETAILS